A faster site means more conversions
A fast site really does mean more sales:-
2% of online shoppers say that quick page load time is an important factor.
47% of e-commerce customers expect a site to load in less than 2 seconds.
73% of mobile internet users regularly encounter a site with more than 4 seconds load time, where they would not return again.
Every 1 second delay in page load time decreases client satisfaction by 16%, the number of page views by 11% and conversion rates by 7%.